The beginnings of Binary University College of Management and Entrepreneurship dates back to the 80's when it was known as Binary Business School or simply BBS. BBS was Malaysia's oldest business school. It had a strong reputation for offering industry-relevant programmes. Students from all over the world have been attracted to study at Binary because it:

- Enjoys a great reputation as specialist institution for management education.
- Has an experience group of academic professionals who are PhDs specialized in the areas they teach. Most of them are active reseachers.
- Is supported by outstanding Faculty of Industry Professionals who are CEOs and top managers.
- Has a diverse mix of international and local students.
- Offers excellent links with industry through the various industry partnership programmes.

The University also enjoys the following to its credit

- Winner of the Enterprise 50 award
- Winner of Service Excellence Award
- Winner of the Asia Pacific Honesty Enterprise Keris Award
- Winners of the MOE Special Award for Social Contribution
- Strategic Partner of some of the World's leading IT companies such as IBM, Oracle, Sun, Microsoft, Lotus & SAP
- Is an MSC status institution
- Is an ISO 9000:2000 Certified institution

'There are hundreds of good MBAs in the global market. What the world really lacks is an Industry Specialist MBA - an MBA that can groom one to take on top management positions because of one's in-depth knowledge of a specific industry in which the MBA graduate wants to work in. The Binary MBA is designed to fill this gap.'

Dato' Professor Joseph Adaikalam
Vice Chancellor / CEO
Binary University College

The Binary MBA aims to produce industry-specialist professionals who possess the following:

- A thorough understanding of general management
- Excellent problem-solving and analytical skills necessary to function as an effective manager.
- In-depth practical knowledge of a specific industry and its local/global players.
- Hands-on knowledge of local government ministries and agencies that is responsible for the development of that industry.
- Hands-on knowledge of the various associations which represents the interest of the industry.
- Appreciation of strategies pursued by Asean, EU and AFTA countries relating to the selected industry.
- The entrepreneurial and leadership skills needed to drive an organization beyond the ordinary.

Many MBA graduates possess good management and leadership skills but lack the entrepreneurial skills necessary for them to take their organization to the extraordinary levels. Most MBA graduates save those who have substantial managerial experience also suffer from a lack of in-depth understanding of a specific industry which is vital if one wants to asume a top management position. The Binary MBA addresses all these.

As in all MBAs, we will equip you with the general management skills necessary to function as an effective manager. Among others, you will acquire knowledge and skills in Finance, Marketing, Decision Making Techniques, strategic Management and Information Technology. More importantly, the Binary MBA will focus on developing your

- Leadership Skills
- Entrepreneurship Skills
- Industry-Specialist Skills

These skills are vital for key management staff to ensure the success of their organization. Anyone who want to move up to the highest levels of the corporate ladder cannot affort to ignore these skills in today's highly competitive business world.

Thousand of fresh graduates pursue an MBA with the hope of moving up the corporate ladder to occupy top management positions. Many do not get there because they fall short when it comes to exhibiting a profound knowledge of the specific industry in which their firm operates. Having all the management knowledge and leadership skill will come to naught when one lacks the industry - specific knowledge necessary to lead a firm to extraordinary levels.

You may choose to specialize in any one of the industries you have special interest in (subject to the availabilitiy of a project supervisor). Among the industries you may want to consider specializing in are

- Telecommunication Industry
- Automobile Industry
- Banking Industry
- Semiconductor Industry
- Oil & Gas Industry
- Logistic Industry / Aviation Industry
- Fashion Industry
- Plastic Industry
- Event Management Industry
- Advertising Industry
- Tourism Industry
- Entertainment Industry
- Food Industry
- Business Outsourcing Industry

As for those who are already experienced in a particular industry, this MBA programme give you the opportunity - To update yourselves with the strategic issues at regional/global level
- To utilize your experience and capture it in the captone "project"
- To explore switching to a new (may be related) industry that offers more exciting opportunites

Case Studies: The Binary MBA programme draws on the unparallel expertise of Harvard Business School by extensive using case studies developed by Harvard. The Case Study method will place participants in the positions of CEOs / managers and will require them to analyze real problems, formulate options and solutions involving actual management situations. Participants are forced to challenge conventional wisdom and hence they often come up with innovative and creative solutions. Participants learn to:

- Analyze issues
- Define problems
- Compare alternatives
- Formulate solutions
- Implement action plans

The is a very challenging programme. It is NOT a programme for those who just want a paper qualification. It is a programme

- For those who have a burning desire to excel as a TOP MANAGERS or CEO'S of the future
- Define problems
- For those who want to be recognized as future industry leaders
- For those who are patriotic and passionate in contributing to the national development

Delivered Differently for Working Professionals The needs and challenges faced by working professionals whose career demands, stretch both time and mental faculty has been given the highest priority in the part time mode. Part time student study one module at a time, thus making it flexible enought to be pursued while meeting other commitments.

Duration:
- 16 months (Full Time)
- 24 months (Part-Time)

There are 2 research centres at Binary

1. Asian Centre for Entrepreneurship (ACE) focuses on conducting primary research and training in the areas of entrepreneurship including small-medium enterprise development in Malaysia and Asia. The main thrust will be 'Asian Entrepreneurship'. Comparative studies will be encouragd to add value to the vast research literature on entrepreneurship and small-medium enterprise development that has been carried out worldwide.

2. Research Centre for Women in Leadership Roles Women throughout the world has been achieving great business success, both in the corporate environment and in entrepreneurship over the past two decades. This Research Centre focuses on women in leadership roles and women in entrepreneurship in Malaysia. Primary research will study successful women leaders and women entrepreneurs in the country. The objective will be to encourage and support more women leaders in the country. Comparative studies will highlight women managers and women entrepreneurs in Asia.

'Our MBA is patronised globally for its strong reputation'

International Students At present there are students from over 35 countries who are pursuing various postgraduate and undergraduate programmes at Binary. They hail from China, Indonesia, Bangladesh, Oman, UAE, Pakistan, Sri Lanka, Maldives, Mauritius, Sudan, Uzbekistan, Zimbabwe, etc.

'According to Euromoney, Malaysia is poised to be the 3rd fastest growing nation after China and India. It is the 4th most competitive country in the World. It is the 17th largest trading nation in the globe. Successful industries have contributed to this enviable position. What better country to study an Industry Specialist MBA than in Malaysia.'

'According to Euromoney, Malaysia is poised to be the 3rd fastest growing nation after China and India. It is the 4th most competitive country in the World. It is the 17th largest trading nation in the globe. Successful industries have contributed to this enviable position. What better country to study an Industry Specialist MBA than in Malaysia.'

Any programme designed at Binary has a single purpose: to enhance employability of our graduates. In today's competitve job market, employers are constantly on the look-out for those with multi-tasking skills, those who are versatile and those who can think like technocrats but execute independently like managers. The MSc in Information Technology Management is designed to provide with cutting edge technology skills and the latest in management know-how. To do this, we have partnered with some of the world's leading IT companies such as IBM, Oracle, Sun, Microsoft, and SAP in order to equip you with an industry-relevant curriculum. To do this, we have invested in cutting edge IBM RISC, Apple I-Macs and Sun Ultra computing facilities imported from the USA to expose you to industry platforms.

To do this, we have engaged the Faculty of Industry Professionals (FIPs) who provide industry lectures that are both current and practical-oriented. Members of FIP are CEOs and senior managers from the industry who complement the academic faculty. FIPs are employers themselves and hence they may become your future employer too.

So, when somebody asks you "Why the Binary MSc?", you now know why..It is an MSc designed to differentiate you from the rest of the pack.

The Binary MSc in Information Technology Management is unique in that you can graduate with a Binary Masters or you may spend 2 semesters at Binary and 2 semesters at University of Wolverhampton to gain the MSc in Information Technology Management awarded by University Of Wolverhampton.

Upon completion of the Binary DBA, you will be able:

- To develop a superior level of confidence in your management skills and foster competence in processes of researching.
- To cultivate the ability to challenge and critically review findings in current management and business research.
- To understand and apply new management knowledge to complex organisational issues.
- To deepen your knowledge and understanding of complexities linked to contemporary business issues, the connection between them and the application to organisational situations.
- To increase your awareness of professional practice in leading and managing organisations.

Doctoral students need to complete 5 core modules, 1 elective and the thesis in order to gradute with the DBA qualification.

1. Quantitative Research Methods
The process of literature search and review are addressed, the main techniques for their procurement and generation are explored. The use of quantitative tools and software packages like (SPSS) will be covered. Considerable attention will be given to the linkage of data and integration of objective and subjective inputs.

2. Qualitative Research Methods
The aim of this unit is to equip participants with a strong foundation to successfully undertake complex qualitative research at a doctorate level using a variety of approaches including case studies, participatory action research, grounded theory, and ethnography.

3. Leadership Practices
This module provides students with an in-depth analysis of leadership practices found within various types of organisations. Different theories will be discussed at length to be applied to different organisational scenarios.

4. Strategic Management Practices
A thorough analysis of strategic management processes, assessment of organisational competencies needed for effective attainment of strategic goals and objectives, at corporate and business levels are examined in this module.

5. Global Issues in Entrepreneurship
This module seeks to give participants a better understanding of entrepreneurial behaviour both locally and internationally. It examines the nature of entrepreneurship, the key steps involved in starting a new business venture, sources of assistance for entrepreneurs, and management of the entrepreneurial business venture within an international context.

6. Thesis
The DBA thesis is a program of supervised research study agreed and approved by the supervisor and the Doctoral committee. The DBA thesis must be between 50,000-55,000 words. The purpose of this module is to enable students to know how to carry out an applied research in a particular area of organisational discipline in a systematic manner. The thesis covers a review of literature, building of theoretical framework, methodology specification, data analysis, and discussion of conclusions and recommendations.

Marketing (Elective)
With a focus on customer relationship management and e-commerce, this module is designed to help students understand how to assess market potentials and plan marketing strategies from a managerial and a strategic standpoint.

Finance (Elective)
The main objective of this module is to equip students with an in-depth understanding of the current financial theories used in business applications. It enables one to prepare reports for management explaining and evaluating the financial consequences of strategic decisions as well as to assess the impact of the global business environment on national and multinational organisations.

Human Resource Management (Elective)
A comprehensive assessment of environmental influences on HRM and the linkage between strategic business objectives and HRM activities would be explored. Measuring HRM performance in terms of organisational success and employee well-being would be examined within the national and international context. Sources of legal obligations in recruitment, ethical issues in HR and other activities within HRM context would also be thoroughly reviewed and critically argued.

Management Issues (Elective)
Through systematic techniques of inquiry and analysis, students get to learn how different types of organisations in different industries compete to remain relevant in today’s complex business world.

- Entrepreneurship
- Logistic Management
- Information Technology Management
- HRM
- e-commerce
- Quality Management
- Marketing
- Finance & Banking

There are 2 research centres at Binary

1. Asia Centre for Entrepreneurship (ACE)
focuses on conducting primary research and training in the areas of entrepreneurship including small-medium enterprise development in Malaysia and Asia. The main thrust is on 'Asian Entrepreneurship.' Comparative studies is encouraged to add value to the vast research literature on entrepreneurship and small-medium enterprise development that has been carried out worldwide.

2. Research Centre for Women in Leadership Roles
Women throughout the world have been achieving great business success, both in the corporate environment and in entrepreneurship over the past two decades. This Research Centre focuses on women in leadership roles and women in entrepreneurship in Asia. Primary research to study successful women leaders and women entrepreneurs in the country is encourage. The objective is to encourage and support more women leaders in the country / Asia. Comparative studies will highlight women managers and women entrepreneurs in Asia.

- A recognized masters degree ( MBA, MSc, MA, MPhil ) and a minimum of 5 years work experience.
- Prospective candidates must demonstrate English Proficiency with an IELTS score of 6.5 or equivalent.
- Those with masters in a non business area eg. MSc Biology will be required to complete a 1 semester bridging course.

- 2 copies of certified certificates and transcripts.
- A detailed resume
- 2 passport-sized photographs
- 1 photocopy of Identity Card / Passport
- Proof of English Proficiency ( TOEFL/ IELTS )
- Non – refundable application fee of RM600 ( payable to Binary University College )

SPECIALISATION: Entrepreneurship, Leadership, Marketing, Human Resource Management, TQM and Finance

Duration:3 YEARS (min), 7 YEARS (max)

MODE:By Research

Subjects:Quantitative Research Methods Qualitative Research Methods + RESEARCH THESIS

Entry Qualification:
(i) A recognised MBA or business related qualification such as the MA (HRM), MSc (Marketing) etc.
(ii) A minimum IELTS score of 6.0 or its equivalent. Completion of an approved English course may be accepted.

Typical Programme Structure of PhD

By its very nature, a research degree is an individual pursuit. As such research students will be expected to design and develop their own research strategies, pursue original lines of thought and present novel research findings. In this way, every PhD candidate will create a singular piece of research that will make a significant contribution to their own personal and career development. This research will also be expected to contribute significantly to the advancement of knowledge at the Business School, helping us to sustain a stimulating research culture.

How to apply
Applicants should normally have a recognized first degree or an equivalent professional qualification plus a postgraduate degree such as an MBA or MSc in a business–related area.

Application
To apply for the PhD, the following are required:
- Degree certificates & transcripts and translations if not in English
- A research proposal or plan of approximately 1,000 words
- Applicants whose first language is not English must supply evidence of their competence in English

Research proposal or plan
A research proposal or plan helps to assess both your suitability for a research degree and whether we can offer you supervision. The proposal should:
- Have a title
- Explain the particular topic or question which you wish to study
- Briefly summarise existing research on the topic, making reference to publications as appropriate
- Give a clear outline of the research you intend to do

If accepted you are not committed to exactly following this proposed research. Applications received without a research proposal will not be considered. A Personal Statement does not meet this requirement.

Language requirements
Both the Test of English as a Foreign Language (TOEFL) and the English Language Testing System (ELTS) test available through the British Council are acceptable.